Planting Seeds, Nurturing Development

Echoing Green had produced a book and communication campaign called BeBold, whose purpose was to engage young people around the idea of seeking careers in the non-profit sector. ROI worked with BeBold to develop a national distribution system for its book and messages. Our innovation was to develop a BeBold partnership platform made up of like-minded organizations. These organizations were asked to get behind the project and promote the book and campaign through their vast networks. In turn, they were offered real estate on the book and website, access to the books to distribute to their constituents, and other meaningful partnership benefits.

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