Redefining ROIROI Speak

ROI Speak

  •  
  • 501c3 Nonprofits - Any nonprofit corporations that operate under a social initiative agenda and thus qualify for federal income tax exemption.
  • Doing good while doing well - Operating a business driven by the dual goal of social responsibility/purpose/change (doing good) and profitability/financial sustainability (doing well).
  • Donor Advised Fund - A private account managed by a third party that allows for charitable donations to be given.
  • Double Bottom Line - The measurement of not only fiscal performance but also social impact for a given business.
  • Early Stage Initiative - Any individual innovation or enterprise that through venture capital investments may become an organization or corporation capable of producing valuable goods or services.
  • Fourth Sector - An emerging business paradigm that engages an entrepreneurial model to run social purpose businesses.
  • Human Capital - Talent base of staff
  • Hybrid Organization - An organization that generates both economic and social value by operating in both public and private domains.
  • Impact - A measure of the change a social initiative or innovation has made in the market it intends to serve through delivery of its products or services.
  • Innovation - “The act that endows resources with a new capacity to create wealth.” (Drucker, Peter. Innovation and Entrepreneurship, 1985)
  • Intellectual Capital - The value of a staff knowledge-base for a particular enterprise.
  • Mission - The overarching motivation and driving force behind operations for any legitimate organization or business.
  • Mission-Driven - Motivated to serve a social purpose as an inherent part of an organization’s operating model.
  • Project Incubation - A business support process that protects new entrepreneurial ventures and accelerates their growth by providing them with advanced resources and services.
  • Product Development - The growth of a project into an established brand or product.
  • Revenue Generating Potential - The capacity of a social purpose project or initiative to earn income through means other than grants or donations/charitable contributions.
  • ROI - Return on: inspiration, idealism, ideas, innovation, incentive, ideology, insight, imagination, investment, information.
  • Scale - Measurement of the reach and general size of a given business or organization.
  • Scaling Innovation - Taking an early stage social initiative and through the use of an entrepreneurial business model developing it into a self-sustaining independent organization.
  • Single Purpose Entity - A corporate body that was created for specific or temporary purpose.
  • Social Change Initiative - A project within an organization or business designed to address a social problem.
  • Social Enterprise - A project or organization that accomplishes its social goals through entrepreneurial, modern business strategies.
  • Social Entrepreneur - Individuals that are driven primarily by altruism and an aspiration to launch self-sustaining solutions to social problems that benefit the widest possible audience.
  • Social Purpose Business - A for-profit business that is committed to responding to social challenges and ultimately striving for change.
  • Social Responsibility Platform - A focused and results-oriented report of corporate social responsibility detailing future initiatives and past projects that have ensured, and will continue to ensure, economic, environmental and social sustainability for the future.
  • Sustainability - The ability of an organization to pay for its ongoing expenses through revenue generated by earned income strategies.
  • Sweat Equity - Contributing time and effort to a project or organization.
  • Thought Leadership - Providing innovative thinking about a particular topic in a way that motivates others to explore new ideas.
  • Venture Philanthropy - Applying business models to achieving philanthropic goals.


ROI Speak  the terms that define our business