ROI developed a strategic direction for Echoing Green that aligns the organization’s passionate purpose, what it does best, and its resource engine. Because ROI Ventures only works on strategy at the service of big ideas, we simultaneously helped Echoing Green generate a book aimed at the young adult career market, a book proposal and speech template for Echoing Green’s CEO that was aimed at high-level field development, as well as a ground-breaking assessment framework tool for social entrepreneurs and those who support them.